To find the book, search 'Kevin Brocklebank' in your Amazon store.
I am MD at One Red Kite Ltd (www.oneredkite.com), a retail consultancy that offers a comprehensive suite of services to support retailers and brands to drive sales performance. Many of our team have worked within travel retail, talking to travellers and selling to them on the shop floor.
I have spent 10 years working in the Travel Retail Industry covering a range of areas in depth including:
- Category Strategy
- Category Development
- Market Research
- Range management
- Data Handling
- Customer Service Strategy
- Basket Analysis
- Nationality & Destination Analysis
- Commercial Finance
- Promotional Analysis
- Marketing ROI
- Trading Support
- Retail Sales & Cost Budgeting
- Micro Space Planning (planograms)
- Macro Space Planning (store layouts)
Over the years I have worked with the worlds leading airport retailers and global brands across all the core categories.
I have developed proven cutting edge tools to drive category growth and space optimisation.
Prior to working in the Travel Retail Industry, I have worked with Dixons Stores Group, Granada Entertainments, and a leading independent grocery store. I have also worked in Australia managing a refurbishment project for a high street retailer.
About This Site
On this site, I share some thoughts, ideas, observations and experiences with regards to Travel Retail.
I hope that the articles stimulate debate and discussion within Operators, Retailers, Brands and Carriers.
I will be covering a broad range of topics on this site. If there is a particular topic that you would like me to cover, please write to me and let me know and I would be pleased to cover it.
Thanks for reading and thank you for the feedback! Please feel free to comment on the stories and topics.